Privacy Statement

LAST UPDATED: February 8, 2016

This Privacy Statement describes how Cepheid ("we", "us" or "our") handles personal information collected on (the "Site").

What Information Do We Collect and How Do We Use It?

Personal Information:

You shall always be informed of the required or voluntary nature of the request for Personal Information as well as the purposes for the processing at the time of collection of data.

Cepheid may request and/or collect information that relates to an identified or identifiable living individual ("Personal Information") in the following scenarios and for the following purposes:

Registration Information : We collect information such as your name, phone number, e-mail or mailing address from you when you voluntarily choose to register for or use certain Cepheid services at this Site.

Fulfilling Your Requests : We may use your Personal Information for processing an order you have placed or informing you that the product you have requested is no longer available. For instance, if you contact us by e-mail, we may use the Personal Information you provide to respond to you; or if you contact us about a job listing, the information you provide to us may be used to consider you for the position.

Personalized Services : If you register with Cepheid or use certain other of the personalized options we may offer, we will create a profile that includes your name, mailing address, e-mail address and other information that you provide that is pertinent to your specific situation. In order to ensure the accuracy of the data provided, we may combine such information with data gathered from publicly available sources and third party providers (for instance, if incorrect postal codes are received, we may use third party software to correct them).

Marketing : Cepheid and its affiliates may, when this is permitted by applicable law (e.g. because we have your consent) use Personal Information to contact you, electronically, through telemarketing or otherwise, in the future to tell you about, and to offer for sale, products or services we believe will be of interest to you. If we do so, each communication we send you will contain instructions permitting you to "opt out" of receiving future communications. We also may collect e-mail or other addresses from prospect lists of partner companies, for example, in connection with a joint marketing effort. When we do so, we acknowledge in our correspondence how the recipient was added to our list and we provide a means for recipients to opt out of further communications from us.

Contests and Promotions : In addition, we may ask you for Personal Information if you enter an educational program, contest or promotion sponsored by Cepheid.

Customer Service and Feedback Requests : When you contact Cepheid we may keep a record of that correspondence and may occasionally ask you to complete surveys for sales and research purposes.

Information Collected from Other Sources : We may also combine Personal Information that you have provided to us as described above with information we obtain from other parties.

We may also collect on our Site information that relates to your use of our Site. This information does not normally identify you personally, and you can find out more in the section about cookies below.

Cepheid may use your Personal Information and other information collected through the Site to help us improve the content and functionality of the Site, to better understand our customers and markets, to improve our products and services, to effect and facilitate sales, and for any other purpose that is consistent with those described above.

Aggregated Information : In an ongoing effort to better understand and serve our users, Cepheid often conducts research on customer demographics, interests and behavior based on Personal Information and other information provided to us which is then compiled and analyzed on an aggregate and anonymous basis ("Aggregated Information"). Cepheid may share this Aggregated Information with government agencies, its affiliates, agents and business partners. This aggregated information does not identify you personally. Cepheid also may disclose Aggregated Information in order to describe our services to current and prospective business partners, and to other third parties for other lawful purposes.

Processing on Behalf of Customers (Services/Products Powered by Cepheid)

Cepheid may collect Personal Information about you on behalf of customers and as per their instructions when such customers are using one of our products and services, such as one of our medical devices. In such cases, Cepheid acts for and on behalf of the customer on the basis of a contract with the customer. Ultimately, it is the customer who determines why and how your Personal Information is processed and is therefore responsible for compliance with applicable privacy and data protection law.

In such cases, you may provide Personal Information to Cepheid and/or the customer through the use of Cepheid products or services.

If you are using a customer product or service powered by Cepheid, we recommend that you read the customer's privacy policy before providing any Personal Information.

Transfer of Your Information Abroad

By using the Site, you are consenting to our collection and use of your Personal Information and User Information in accordance with this Privacy Statement and to its transfer to and storage on servers in Canada or England, a country that may not offer the same level of data protection regulation as your home country. As required by applicable law, Cepheid shall take steps to ensure that such transfers of data are subject to adequate safeguards of protection, such as that the transfer is covered by the EU Standard Contractual Clauses, or other appropriate mechanisms. Prior uses and disclosures will not be affected (unless required by applicable law), and we may otherwise continue to process Personal Information and User Information as permitted or required by law.

Data Security

Cepheid uses appropriate technical, administrative and physical safeguards to protect Personal Information from loss, misuse, unauthorized access, disclosure, alteration, or destruction. Unless otherwise stated on the relevant page of the Site, Cepheid uses general security standards, and such transmissions are subject to normal Internet security risks.

No Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from this Site may not be secure, and you should therefore take special care in deciding what information you send to us. Please keep this in mind when disclosing any Personal Information to Cepheid or to any other party via the Internet. Moreover, when you use passwords, ID numbers, or other special access features on this Site, it is your responsibility to safeguard them, in this respect please refer to the Terms and Conditions of this Site.

Data Retention

We keep your Personal Information only for as long as reasonably necessary for the purposes for which it was collected and is further processed or to comply with any applicable legal reporting or document retention requirements.

Under What Circumstances Do We Share the Information that We Receive?

Cepheid considers your information to be a vital part of our relationship with you.

Group companies : Cepheid will share information including Personal Information with any subsidiaries and/or affiliates for the provision of services where such entities have also agreed to be bound by this Privacy Statement and, where required by law, have established appropriate intra-company privacy and data security terms.

In some instances we engage our affiliates to collect and maintain our information collection servers and to perform technology and related services. We provide any such subsidiaries and/or affiliates with only the Personal Information they need to perform their specific function and they cannot use your Personal Information for any other purpose. We also require them to protect your Personal Information in accordance with this Privacy Statement.

Service providers : In addition, Cepheid, like many businesses, sometimes hires third party service providers to perform certain business-related functions. Examples include mailing information, maintaining databases and processing payments. When we retain another non-affiliated company to perform a function of this nature, we provide them with only the information that they need to perform their specific functions, and we require them to protect your Personal Information in accordance with this Privacy Statement and Cepheid's restrictions, including that your Personal Information must not be used for any purpose other than providing the services to Cepheid.

Business partners : In addition, if you input Personal Information on a co-branded registration page, relating, for example, to a contest co-sponsored by both Cepheid and a partner company, then your Personal Information will be available both to Cepheid and to such partner company. While Cepheid will only use such Personal Information in accordance with this Privacy Statement, such partner company's use of your Personal Information will be subject to the privacy policy of that company and Cepheid cannot be responsible for their use of your information. We encourage you to review the privacy policy of such partner company before providing information on any such co-sponsored page or promotion.

Other sharing : There are also a limited number of circumstances in which we may share your Personal Information and other information in our possession with certain additional third parties without further notice to you, as set forth below:

Legal Requirements: Cepheid may disclose your Personal Information, User Information and other information if required to do so by law or in the good faith belief that such action is necessary to:

(a) comply with a legal obligation;
(b) protect, assert and defend the rights or property of Cepheid or its affiliates;
(c) act in urgent circumstances to protect the personal safety of users of the Site or the public; or (d) protect against legal liability.

Business Transfers, Combinations and Related Activities: As we develop our business, we might sell, buy, restructure or reorganize businesses or assets. In the event of any sale, merger, reorganization, restructuring, dissolution or similar event involving our business or assets, Personal Information may be part of the transferred assets.

What are Your Choices?

You can use this Site without providing your Personal Information, although doing so may limit your ability to obtain certain information or to use other valuable Cepheid services, including, for example, informational newsletters and responses to specific inquiries you may have. Where no Personal Information is legally required or is necessary for a particular service (for example, to contact you in response to your request), the use of a pseudonym is accepted.

If at any time you wish not to receive further communications from Cepheid, you may follow the "unsubscribe" procedure included in our communication or contact us as provided below.

Cookies and Similar Technologies

When you interact with Cepheid through this Site, we automatically receive and store certain information from your device using various technologies such as cookies - this information in itself does not identify you directly but may be used to identify you indirectly ("User Information").

This Site will use such User Information together with other sources of information to track, for example, the total number of visitors to our Site, the number of visitors to each page of our Site, the keywords visitors used to find our Site and the domain names of our visitors' Internet service providers.


In operating this Site, we use a technology called "cookies". A cookie is a piece of information that the computer that hosts our Site gives to your computer (actually to your browser) when you access a website. Cookies can be placed by Cepheid (first party cookies) or other providers (third party cookies). Some cookies will disappear when you close your browser (session cookies) and others may stay for longer periods of time (persistent cookies). Our cookies help provide additional functionality to the Site and allow us to analyze Site usage more accurately.

Other Tracking Technologies

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Site. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

How Can I Control Cookies?

You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Site though your access to some functionality and areas of our Site may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser's help menu for more information.

On most web browsers, you will find a "help" section on the toolbar. Please refer to this section for information on how to receive notification when you are receiving a new cookie and how you may turn cookies off.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit or

We recommend that you leave cookies turned on because they allow you to take advantage of some of the Site's features.

Access and Correction

You have the right to request access or corrections to your Personal Information under applicable law. After verifying your identity, we will take steps to give access, update, correct or, upon your request, delete your Personal Information in our possession that you have previously submitted via this Site in accordance with applicable law. To make such a request, please contact us as provided below. Cepheid will respond to such requests in a timely manner and, where permitted by applicable law, may charge an appropriate cost (e.g. photocopying, mail charges) to the individual making the request.

In addition, where permitted by applicable law, Cepheid may decline to provide access to Personal Information, including where Cepheid determines that the information requested:

(a) May disclose the Personal Information of another individual or of a deceased individual;
(b) May disclose trade secrets or other business confidential information;
(c) Is subject to attorney-client or litigation privilege or a professional privilege or obligation;
(d) Is not readily retrievable and the burden or cost of providing would be disproportionate to the nature or value of the information;
(e) Does not exist, is not held, or cannot be found by Cepheid;
(f) Could reasonably result in serious harm to the treatment or recovery of the individual concerned, serious emotional harm to the individual or another individual, or serious bodily harm to another individual;
(g) May harm or interfere with law enforcement activities or other investigative or regulatory functions of a body authorized by statute to perform such functions; or
(h) As may otherwise be permitted by applicable law.

Please note that although after receiving a request to update, correct or delete information, we will make reasonable efforts to effect such a change promptly, it is not always possible to complete the process before another communication is distributed and you may receive a communication within a reasonable time after having made such a request. We apologize for any inconvenience this may cause.

Even if you have requested removal of your Personal Information from our lists, Cepheid reserves the right to retain it in our files in some limited circumstances, to the extent permitted by applicable law, such as when such Personal Information may be necessary to honor your request to opt out of further communications, resolve disputes, troubleshoot problems or as provided in our Terms and Conditions. If Cepheid is required or permitted to retain any portion of the Personal Information for such purposes, Cepheid shall use reasonable efforts to limit such Personal Information to what is necessary to accomplish the particular purpose.

If your request involves Personal Information relating to a customer product or service powered by Cepheid, we advise you to contact the customer. In such case, you may also send your request to us but please note that, as we are solely processing Personal Information on behalf of our customer, we cannot decide if it can be accessed, amended or deleted. If you send us a request concerning Personal Information we will forward your request to our customer.

Links to Other Websites

This Privacy Statement applies only to this Site. This Site may frame or contain references or links to other Cepheid websites as well as other websites (such as our company pages on Facebook, LinkedIn, YouTube and Twitter) not operated or controlled by Cepheid ("Third Party Sites"), none of which are governed by the policies and procedures we describe here. The links from this Site do not imply Cepheid's review or endorsement of the Third Party Sites. We suggest that you contact those websites directly for information on their privacy, security, data collection and distribution policies.

Children Under 13

This Site is not intended for users under the age of 13. We do not knowingly collect any Personal Information from children under 13. If we become aware that a person submitting information is under 13, we will attempt to delete the information as soon as possible. You hereby represent that you are at least 13.


Cepheid will address complaints or disputes regarding Personal Information promptly and in accordance with applicable local laws.

Changes to Cepheid's Privacy Statement

This Site and our business change constantly. As a result, at times it may be necessary for Cepheid to make changes to this Privacy Statement. A notice will be posted on our Website home page for 30 days whenever this Policy is changed in a material way. Updated versions of this Privacy Statement will be available on this web page and will be identified with a new effective date. Please review this Privacy Statement periodically, and especially before you provide any Personal Information to us. Your continued use of the Site after any changes or revisions to this Privacy Statement shall indicate your agreement with the terms of such revised Privacy Statement.

Where required by applicable law or otherwise deemed appropriate by Cepheid we will obtain your consent to any material changes to this Privacy Statement prior to them taking effect.

This Policy was last updated on February 8, 2016.

How to Contact Cepheid

Please feel free to contact us if you have any complaints, questions about Cepheid's Privacy Statement or the information practices of this Site.

904 Caribbean Drive
Sunnyvale, CA 94089 U.S.A.
Attention: Privacy Officer